Cohort One · By Invitation

The Production Standard

An eight-week cohort for commercial brokers, built around the eight conversations where commercial deals are won or lost.

Twelve seats. By application. Cohort One is by invitation.

Request consideration

The Premise

Most brokers are not short on market knowledge

They are short on reps in specific rooms.

You can know a submarket cold, model a deal correctly, and still lose it in the first forty seconds of an owner call, or in the third objection on an LOI, or in the ninety seconds of silence during a tour when you should have said nothing and instead filled the space.

Those are not knowledge problems. They are rehearsal problems, and almost nobody in this business gets rehearsed. You get thrown into live calls with real money on them and you are expected to learn by losing.

The Production Standard is eight weeks of being watched and corrected in the eight rooms that decide whether a commercial deal closes.

Curriculum

The eight rooms

The roomWhat the member builds

Week 0

Baseline

Your intake score, your current activity baseline, and the one deal you are stuck on.

Week 1

The first call with an owner

Your opening forty seconds, and the one sentence that states why you are calling.

Week 2

The owner conversation

Discovery of the owner's actual economics — hold period, basis, debt, motive — instead of a pitch.

Week 3

The underwriting story

Turning your numbers into a narrative a principal believes, including a clear statement of what the numbers do not prove.

Week 4

The tour

Controlling a physical walkthrough: sequence, silence, and what not to say in front of a tenant.

Week 5

The proposal

Value stated before fee. The three sentences that make a fee conversation a standard instead of a defense.

Week 6

The third objection

Where deals die in the LOI, and how to stay in the conversation past the second no.

Week 7

Best and final

Negotiating under time pressure without abandoning your method.

Week 8

The Standard

You write, present and defend your own Production Standard for all eight rooms.

Format

How a week works

Ninety minutes, live, same time each week.

20 minutes

Teardown

One member's real call or rehearsal, reviewed live against the week's standard.

30 minutes

Instruction

The week's room — what it is for, how it fails, what to do instead.

30 minutes

Rehearsal

Pods of three. You run the conversation once and get one round of structured feedback.

10 minutes

Standard

You write that week's paragraph of your own document.

Between sessions, your pod meets once for a thirty-minute rep. Pods are assigned, not chosen, and the midweek rep is not optional. It is the single strongest predictor of whether anyone finishes anything.

There is no course library. Sessions are recorded for cohort replay only. What you are paying for is being seen and corrected, and that does not survive being turned into video modules.

Cohort size

Twelve seats, and why exactly twelve

Eight weeks at one to two teardowns per session is eight to sixteen slots. Twelve members means every member is torn down at least once, which is the thing you actually came for. Above twelve, somebody pays full price to watch.

Twelve also divides evenly into pods of three.

Who this is for

You hold an active real estate license
You are working commercial deals now, or moving into commercial with residential production behind you
You have a specific room you keep losing, and you can name it
You can attend at least six of the eight live sessions
You are willing to have your own work torn down in front of eleven peers

Who this is not for

Anyone looking for a library to work through on their own time
Anyone who cannot attend live
Anyone who wants market data rather than reps

We would rather have nine of the right people than twelve of anyone.

Protocol

How we handle recorded calls

Teardowns work best on your real conversations, and real conversations involve other people. This is how that is handled, and it is a condition of participation.

You confirm that recording is lawful for that call, in your jurisdiction and in the other party's. Consent rules differ by state.
Every party on the call consents before recording — or you use a simulated call instead. Simulated calls are fully supported and torn down the same way. No member is ever put in a position where recording without consent looks like the easier path.
Identifying details are redacted before any teardown: owner names, addresses, entity names.
Recordings never leave the cohort, are never used in marketing, and are deleted at the end of the program.
Members sign mutual confidentiality at enrollment. Some of you will be competitors, and some of you will be in the same markets.

What you leave with

Your Production Standard — a written document covering all eight rooms, in your own words
Recordings of your own rehearsals, week one against week eight
A pod of two other commercial brokers
Your intake and completion scores

What we do not issue

No certificate, no designation, no letters after your name. You leave with a standard you wrote and can defend, which is the only part of this a broker can actually carry into the next owner call.

Plainly stated

What this does not promise

We make no claim about your production, your income, your close rate, your conversion rate, or what an average member achieves. Cohort One has not run yet, and we would rather tell you that than invent a number.

What we will tell you is exactly what happens: twelve seats, eight live sessions, at least one teardown of your own work, a pod that meets every week, and a document you write and defend at the end. Judge it on that.

Faculty

Who teaches it

Adrian Provost is an active licensed real estate broker in Georgia, license 341770, and the qualifying broker for two firms. He is Global President of Commercial at Realty ONE Group International and the founder of Commercial Collective.

Apply

Cohort One is by invitation

We are not selling seats yet. Cohort One is being assembled by invitation so the program runs once, in full, before it is offered publicly.

If you want to be considered, tell us the room you keep losing.